Bit Coin Essay Example | Topics and Well Written Essays - 750 words

Bit Coin - Essay Example Bit Coins can also be sent and received by the users after paying an optional transaction fees by using their mobile device, web application or wallet software of their computers. This payment system is used by businesses as well as customers for carrying out transactions. It is one of the most secure payment systems and therefore it has succeeded to grab the attention of many merchants (The Bitcoin Foundation ). Through Bit Coin it is easy to send and receive payment instantly from any part of the world, without any limitations. Bit Coins give the users the full access to their money. Another advantage of bit coin is that the payment is processed with small or no transaction fees. A transaction fee is optional if the users want their payment confirmation to be processed faster by the network. The merchant processor present in the system guides the merchant in payment transaction. Bit coin transaction is irreversible, secure and does not require the personal and sensitive information of the customers. This protects the users from losses occurred as the result of fraud and also there is no such need for PCI compliance. Bit Coin helps the merchants to expand in a market where credit cards are not available and where the rate of fraud is unacceptably high. Bit Coin system gives the users the full control of a transaction and therefore the merchant may not impose unnoticed or unwanted charges on the customer, the way it happens in other payment systems. Bit coin payments do not require the personal information of the users, which provides the customers protections against identity theft. The Bit Coins users may also protect their money with backup and encryption. Many people are still not aware about the concept of Bit Coin. With every passing day more and more businesses are adopting the Bit Coin payment system but still there is a need for the list to grow more, so that they may benefit from the network affect. The value of Bit Coin circulation and the

Marketing an Introduction Essay Example for Free

Marketing an Introduction Essay Micro environment Marketing management their job is to build strong relationships with customers by creating customer value and satisfaction. But marketing managers cannot do this alone. Marketing success will require building relationships with other company departments, suppliers , marketing intermediaries , customers , competitors and various publics. The company Marketing managers must work closely with other company departments. Other departments have an impact on the marketing departments plans and actions. All of these functions must â€Å"think consumer†. Suppliers Suppliers form an important link in the company’s overall customer value delivery system. They provide the resources needed by the company to produce its goods and services. Supplier problems can seriously affect marketing. Rising supply costs may force price increases that can harm the company’s sales volume. Marketers build strong relationships with its suppliers. Marketing intermediaries Marketing intermediaries help the company to promote , sell and distribute its products to final buyers. Includes resellers , physical distribution firms , marketing services agencies and financial intermediaries. * Resellers : distribution channel firms that help the company find customers or make sales for them. These include wholesalers and retailers who buy and resell merchandise. * Physical distribution firms : Help the company to stock and move goods from their points of origin to their destinations. * Marketing services agencies : Marketing research firms , advertising agencies , media firms , and marketing consulting firms. * Financial intermediaries : Banks , credit companies , insurance companies and other financial institutions or insurance institutions against the risks associated with the buying and selling of goods. Today’s marketers know the importance of working with their intermediaries as partners. Competitors A company must provide greater customer value and satisfaction than its competitors do. Marketers need to do more than simply adapt to the needs of their customers. You need a strategy as a firm. Publics Public is any group that has an actual or potential interest in or impact on an organization’s ability to achieve its objectives. There are seven types of publics 1) Financial publics : This group influences the company’s ability to obtain funds 2) Media publics : This group carries news , features and editorial opinion. 3) Government publics : Management must take government developments into account. (Product safety , truth in advertising and other matters) 4) Citizen-action public : A company’s marketing decisions may be questioned by consumer organizations , environmental groups , minority groups and others. PR can help to stay in touch with consumers and citizen groups 5) Local publics : Relation with neighborhood residents and community organizations. 6) General public : The general public and their opinions and the company and their products 7) Internal publics : Workers , managers , volunteers and the board of directors. Customers Customers are the most important actors in the company’s micro environment. The main point is to serve the consumer and make them your customer. 1) Consumer market : Households and individuals 2) Business market :buy goods or services for further processing. 3) reseller markets : Buy goods or services to resell it at a profit 4) Government markets : Buy goods or services to produce publics services or transfer the goods to those who need them. 5) International markets : Buyers in other countries could be consumers , business , resellers and governments. Macro environment External factors that may be a threat to a company. There are 6 macro environmental elements: Demographic Demography is the study of human populations in terms of size , density , location , age , gender , race , occupation and other statistics. Demography has a huge impact on marketing because it involves people and people make up markets. The world ‘s large and highly diverse population poses both opportunities and challenges. Marketers have to keep a close watch on the demographic trends and developments in their markets , at home and abroad. Generations : * Baby boomers : Born between 1946-1964. One of the most powerful forces shaping the marketing environment. They have had many good years but now with a sharp decline in stock prices and home values , many baby boomers are now spending more carefully and planning to work longer. * Generation X : Born between 1965-1976. They lie in the shadow of the baby boomers. Not materialistic. First generation of parental divorce and working moms. â€Å"The MTV generation†. They are spending more carefully. Many companies are focusing one Generation X als target segment. * Millennials/Generation Y : Born between 1977-2000 This group includes several age cohorts Tweens (9-12) Teens (13-18) Young adults (19-32) With a big purchase power they are an attractive market for business. This generation is fluent with the digital technology. They don’t embrace technology , it is a way of life. Generational Marketing : Do marketers have to make different products for each generation ? Defining people by their birthdate may be less effective than segmenting them by their lifestyle , life stage or the common values they seek in products they buy. The traditional household has disappeared and marketers must increasingly consider the special needs of non-traditional households , because they are now growing more rapidly than traditional households. Each group has distinctive needs and buying habits. Geographic shifts : People move all the time. Such population shifts interest marketers because people in different regions buy differently. (Migration from North to South , East to West , City to suburban areas etc) Better educated population : The rising number of well educated people will increase the demand for quality products , books , magazines, travel , personal computers and internet services. Increasing diversity : Countries vary in their ethnic and racial make up. One nation has just one culture and another nation has loads of cultures within their own culture. Marketers have to take that in account nowadays. They make products to one or more groups. But it can also be differences in your sexual orientation that marketers take in account. Another diversity segment is for adults with disabilities. Marketers take advantage of opportunities in fast growing segments. Economic Environment Consists of factors that affect consumer purchasing power and spending patterns. Marketers must pay close attention to major trends and consumer spending patterns. Nations vary greatly in their levels and distribution of income. Some countries have industrial economies , which constitute rich markets for many different kinds of goods. Subsistence economies : They consume most of their own agricultural and industrial goods. In between are developing economies which can offer outstanding marketing oppurtunities for the right kind of products. Changes in income and spending : People could spend loads of money until the economic crisis showed up. The economic meltdown has been psychologically wrenching after a quarter century of prosperity. People live back to basic and adopted their lifestyle , and their spending pattern. Marketers are now trying to give people good quality for a good and fair price. Marketers should pay attention to income distribution as well as income levels. Changing consumer spending patterns : Consumers of different income levels have different spending patterns. Engel’s law : When the income increases , the percentage spent on food declines , the percentage spent on housing remains constant and the percentage spent on most other categories and that devoted to savings increase. Natural Environment Involves the natural resources that are needed as inputs by marketers or that are affected by marketing activities. Environmental concerns have grown the last three decades. Global warming is a hot issue. Marketers should be aware of several trends in the natural environment. First involves growing shortages of raw material such as water pollution and air pollution. Second is increased pollution : The industry will amost always damage the quality of the natural environment ( Chemical and nuclear wastes) Third trend is increased government intervention in natural resource management. One government cares more than the other. Today companies are developing strategies and practices that support environmental sustainability an effort to create a world economy that the planet can support indefinitely. The consumer responds with an increasing demand for environmental responsible products. Other companies are developing recyclable or biodegradable packaging , recycled materials and components , better pollution controls , and more energy-efficient operations. Technological environment The technological environment is perhaps the most dramatic force now , shaping our destiny. Technology has created miracles with medicines , surgery , electronics and internet. But also horrors as nuclear weapons m chemical weapons and assault rifles. The technological environment changes rapidly. New technologies creates new markets and opportunities. However every new technology replaces an old one. Marketers should keep themselves up to date or soon their products will be outdated. As products and technology become more complex , the public needs to know that these are safe. Thus the government agencies investigate and ban potentially unsafe products. Political and Social Environment Marketing decisions are strong affected by developments in the political environment. It consists laws , government agencies and pressure groups that influence or limit various organizations and individuals in a given society

Johnson And Johnson Strategic Plans

Johnson And Johnson Strategic Plans Introduction is formed as the brief background of Johnson Johnson. The focus of this report will be placed on JJs subsidiary Johnson Johnson, Group of Consumer Companies, Inc. Johnson Johnson. We will be focusing and relating this report on the baby product line of Johnson Johnson. The strategic initiatives of Johnson Johnson `s skills, strategy, staff, structure, system, staff and shared value will be discussed and examine in this report. We looked into their company functions so as to better understand them to enable effective decision makings. A political economic analysis is conducted to provide global risk insights for Johnson Johnson that is beneficial to JJ manage those risks as potential and risk. In relation to Johnson Johnson `s baby care products, Porter`s forces model is used to analyze the competitive advantage of the firm. One of the key understandings is that the middle-high rivalry is present with less number of competitors on Baby Care product line from competitor like California Baby, Simple. SWOT analysis show that Johnson Johnson holds strong competitive advantages after comparing its pros and cons despite of a few disadvantages of global standardization strategy. The growth strategy of Johnson Johnson will be selected based on both int ernal and external environment factor for the three years plan. These diagnoses are in reference to the SWOT analysis based on the company resources assets, intellectual property, and people. Lastly, the modes of entry will be affected by the several internal factors in this report. It comprises of internal requirement, technology know-how, management know-how as well as pressure for cost reduction. The recommendation part would provide several suggestions for the improvement of Johnson Johnson through the organization structure and Human Resource Management. Introduction We have chosen to work on Johnson and Johnson (JJ) for our strategic global business solutions project report for it is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. With more than 250 subsidiary companies located in 57 countries around the world and having its products sold in over 175 countries, JJ is a listed company evident with its listing among Fortune 500 and registering its stock with NASDAQ (NYSE: JNJ). With a diverse range of products sold in global markets, JJ adopted the business strategy of global standardization whereby there is limited customization needed for its products for focus is placed on having customers recognise and identify JJ as a household brand. Focus of this report will be placed on JJs subsidiary Johnson Johnson, Group of Consumer Companies, Inc. Strategic Initiative of Johnson Johnson Skills As Johnson Johnson is a global manufacturer with many subsidiaries on a global scale, JJ would hire its employees through a stringent process of selection and focus on ones performance. This implies that JJ recruits people of experience and ability with a global mindset hires third-country national (TCN), indicating that recruitment of people is mainly dependent on being consistent with JJs organizational structure. Strategy With the objective of market growth and maximizing profits in order to be responsible to their stockholders, JJ adopted the business strategy of global standardization. Choice of global standardization strategy is because JJs focus is placed on lowering costs and that there is limited need for customization of products for it generally the same other than slight changes in the products packaging. Staff The employees of JJ can be said to be well motivated to work for JJ has provided their staff with many incentives ranging from personal to performance benefits (i.e. annual incentive bonus, long-term incentive awards, and severance benefits). As JJ have high expectations on their employees, JJ sends their staff on regular employee training that clocks an average of 8 hours or more yearly (i.e. leadership development and management education in fields like finance and marketing). JJ also makes sure that their employees are motivated by giving them the right to voice ones opinion on company issues through JJs Credo survey. Structure JJs organizational structure is dictated by its corporate strategy. JJ initially adopted a decentralized approach to management but in the early 1900s, changed it to a more standardized approach for JJs top executives noticed that their subsidiaries are not well-positioned on a global platform to serve customers directly. The change in corporate management allowed JJ to mitigate limitations posed by the decentralization approach. One instance would be JJ having categorized all subsidiaries into three categories namely, consumer, pharmaceutical and professional. The chairman of each category is given the responsibility of identifying opportunities for leveraging services and expertise across companies in every market and the franchise managers assigned the responsibility of coordinating cross-company sales of a family of products (e.g. baby care products in US, France, Australia). The centralized management approach benefits JJ for it gives JJs top management a better view of its glob al operations and are able to effectively manage and integrate its global operations. This led to the success of JJ in being globally effective in terms of operations for cost of production is lowered in terms of reducing redundancies and duplications during the processing and manufacturing process. Systems In the business of health care, Johnson Johnson is inspired and united by a common purpose: to care for the health and well-being of the people they serve around the world. Caring drives the people of Johnson Johnson in their aim to make the world a better and healthier place through everything that they do. It is core to their business strategy and initiatives, the programs and partnerships which they build, the positions that they take on public policy issues, and their care for the environment. As the company moves forward, it continues to push the innovation envelope as coordinated activities under the centralized control, infusing superior technology and ingenuity into every product they make and every project which the company undertakes. The procedure of the JJ functions as a system in which build from within organization, as 95% of their people start at entry level and then progress and prosper throughout the organization. This not only creates many wonderful opportunities to grow and advance, it creates a special camaraderie among fellow JJers, many of whom came up through the ranks together. Johnson Johnson came up with this credo which speaks about their mission statements, views and their pledges to the customers and society. Robert Wood Johnson, former chairman from 1932 to 1963 and a member of the Companys founding family, crafted Our Credo himself in 1943, just before Johnson Johnson became a publicly traded company. This was long before anyone ever heard the term corporate social responsibility. WILLIAMC.WELDON is the chairman, Board of Directors, and Chief Executive Officer of Johnson Johnson. He takes pride in the organization work procedures and describe their operation of their day-to-day work is about their response to the unmet needs of their patients and customers and also their response to the needs of their colleagues; their response to supporting the global communities in which they live and work; finally, their response to the call for research and innovation in health care. Style The parent company of Johnson Johnson which is Procter Gamble (PG) has been pioneering products in nearly 50 different categories and their baby product line will be the function in which this report will be focusing on. As the company moves forward, it continues to push the innovation envelope every day, infusing superior technology and ingenuity into every product they make and every project which the company undertakes. The procedure of the JJ functions as a system in which build from within organization, as 95% of their people start at entry level and then progress and prosper throughout the organization. This not only creates many wonderful opportunities to grow and advance, it creates a special camaraderie among fellow JJers, many of whom came up through the ranks together. This also explains why their hiring process is so rigorous. JJ `s system is as such that they are not just offering a job, they expect you to grow into one of their future leaders. From day one youll help develop or support exciting brands you know while working on projects that have a direct impact on their global, $61.9 billion sales in 2009. Shared Values Johnson Johnson`s management style of helping to shape and define what health and well-being means in everyday lives. Their products, services, ideas and giving now touch the lives of at least one billion people every day. They credit their strength and endurance to a consistent approach to managing their business, and to the character of their people. They are guided in everything they do by their Credo, a management document authored more than 60 years ago by Robert Wood Johnson, former chairman from 1932 to 1963, and by four strategic principles. Their company style is deeply rooted in their Credo and deeply in filtered into their employees and leaders. Johnson Johnson `s system is such that their overarching philosophy which guides their business is their Credo, a deeply held set of values that have served as the strategic and moral compass for generations of Johnson Johnson leaders and employees. Above all, their Credo challenges them to put the needs and well-being of the people they serve first. It also speaks to the responsibilities they have to their employees, to the communities in which we live and work and the world community, and to our shareholders. They believe their Credo is a blueprint for long-term growth and sustainability thats as relevant today as when it was written. The company behavioral style is that their values embodied in their Credo guide the actions of the people of the Johnson Johnson Family of Companies at all levels and in all parts of the world. They have done so for more than 60 years. These Credo values extend to their accounting and financial reporting responsibilities. Their management is responsible for timely, accurate, reliable and objective financial statements and related information. As such: They maintain a well-designed system of internal accounting controls. They encourage strong and effective corporate governance from their Board of Directors. They continuously review their business results and strategic choices. They focus on financial stewardship. Synergistic teams All of the above of Johnson Johnson `s skills, strategy, staff, structure, system, staff and shared value formed together and worked in cohesively to form a synergistic team of workforce that oversee the entire operation from sourcing materials ,production lines ,manufacturing to research and development (RD). It is seen as that a synergy is the energy or force created by the working together of various parts or processes. In Johnson Johnson, the baby care products are the result of synergy and quality reassurance as promise by the company. External Environment Environment cannot be controlled; therefore we should analyze the environment first then indicate the strategy that also reflects the organization structure subsequently. Political Economy Analysis The political economy of a nation defines the forms of interdependence amongst the political, economic, and legal systems, and also reflects they interact and influence each other. Political systems The system of government in a nation defined as political system which divided the 200 plus world entities into 2 dimensions that include the degree of collectivism versus individualism and the degree of democracy versus totalitarianism. More practically, individuals would be tied together to achieve the common or collective goals in the high context country, like South Korea, Japan, those people focus on the benefits of society and long-term relationship; individualism means democratic political systems and free market economies like Americans have free rights to vote in election. Myanmar, North Korea act as the totalitarianism that government absolutely controlled by one person or political party. Whereas, China exist the grey area that it has been a move toward greater individual free market economies, but the government is still a totalitarian dictatorship. If the political systems are high stable, the company would be decentralized; otherwise, the company would concentrate in the low stable situation. Although the political systems in say Japan (i.e. change in 3 prime ministers since 2007) is relatively unstable as compared to that of other Asian countries like Singapore, the Japanese government is more open in terms of local market entrance of multinational companies. Economic systems In market economy, production is determined by the interaction of demand and supply; besides, the government encourages free and fair competition between private producers, the representatives of governments like the Great Britain, US and France. The objective of command economy is the good of society; all businesses are state owned in command economy, such as Thailand, South Korea, and Indonesia. India is the typical example of mixed economy in which certain sectors of the economy are left to private ownership and free market mechanisms while other sectors have state significant ownership and government planning. The company would decentralize in the consistent economy system or concentrate in the inconsistent economy system. Legal systems For a business that operates globally, understanding the different legal systems play an important role of the process. Legal aspects help to facilitate business operations so therefore it is very crucial and a necessity for international business operators to have an understanding of the different legal systems around the world. Companies must take into consideration the legal structures of the country in which they operate in. Globalization breaks down barriers between nations and bring nation together in a global platform. But increasing investment among nations also makes it more difficult for those in different cultures to understand the rules of other countries. It is important to follow the legal system of the country in which business is conducted or the government has the right to have legal actions taken should laws be not comply. International Business Laws Businesses operate in a world in which the laws of different governments and judicial systems might conflict as they originated from different cultures. It is therefore necessary to have a basic knowledge of the legal system and also understand how does business law impacts commerce in the companys own country and overseas. The impacts of international business on business law facilitate the inclusion of standards in their company regulations or operations that address these tricky and complex issues. Social cultural environment According to Geert Hofstede Cultural Theory, the global social culture roughly classify as 4 dimensions which considered as costs. Individualism versus Collectivism The individualism and individual achievement is common in the Western Countries, both positive and negative implementation in individualism. The positive side is showed in competition between individuals rather than collective groups and the person get pay-for-performance motivation to compete within organization especially in the dynamism of US economy that encouraged person to take chances and tried new things with unique ideas (i.e. Steve Jobs). However, the individualists just focus task-based, they cannot develop a strong and long-term relationship with others which is the advantage of collectivism. US, Canada Australia is the classical individualist representatives that are different from Asia (i.e. South Korea, China) act as collectivists. Power Distance The degree of acceptance of hierarchy or inequality exists among the organization, the higher power distance (i.e. Japan, Vietnam) reflect in the decision making by the seniorities and reward as the status, position and experiences; in contrast, the decision making and authority took by the task representative and pay-for-performance reward represented in low power distance culture like Denmark and UK. Uncertainty Avoidance The degree of tolerance for uncertainty and ambiguous situation, the low uncertainty avoidance reflects the high risk taker and adaptability of new things (i.e. Australia, Singapore); the high uncertainty displayed the low tolerance for uncertainty issues like France and Italy, those countries need the structured organization or rules to obey so that French and Italians are difficult to overcome the culture shock when they sent as expatriate managers. Masculinity versus Femininity Whether the differences of work in gender roles accepted in society, Japan and China should be masculine society; the jobs of gender are distinct and form a male dominant society and person more focus on financial and material possessions. On the other hand, gender roles are overlapping in the femininity country, such as Thailand and Finland, people in those countries focus more on quality of life. Therefore, in the femininity countries, the purchasing power of lifestyle is relatively high which point out an appealing way to Johnson Johnson develop. Overall analysis Those external environments provide global risk insights for Johnson Johnson that is beneficial to JJ manage those risks as potential and risk to take advantage of the relative international business strategy to form and adapt organization structure in the long-term. Competitive Advantages Posters Five Forces Degree of Rivalry The middle-high rivalry is present with less number of competitors on Baby Care product line, like California Baby, Simple; but Johnson Johnson is dominant in the Baby Care industry and the economies of scale so that the firm reflects less intense competition. The cost of competitive advantage and promotions are relatively high, like the advertising and discounts; additionally, JJ has over hundreds history and good image of Corporate Social Responsibility (CSR) result them remain competitive rather than leave the industry. Next, the high rate of growth display the middle-high competitive situation overall in the industry. Threat of new entrants The threats of new entrants should be low despite of low barriers of entry in the lights of low costs of set-up. The brand equity of JJ is relatively high and it has great impacts in the industry so that a large number of suppliers prefer to sign contracts with it rather than the new entrants that benefit for enhancing suppliers brand and engaging more profits, Lafes Body Care is an example of new entrant who launch a new baby care product line in recent years. In addition to the switching costs for customers, customers are keen on the brand with quality guarantee using for baby or not the less discrepancy of prices. Threat of substitutes Some baby care products from say Pigeon Corporation and Drapolene are suggested by doctors (i.e. responsible to babies), but lack in brand awareness recognized by customers as renowned brands and those products are not easier to buy or package of those products are not portable for customers to bring; compared with them, Johnson Johnson baby care products differ from they could be bought in almost of all supermarkets under the world-wide distribution channels and be convenient to carry about. Hence, threats of substitutes should be low. Power of Buyers There are a lot of alternatives for customers contribute to the high bargaining power of customers, especially for the price-sensitive customers, who are prefer to the high-quality products with the lower costs in the traditional theory research. However, JJs Baby Care products are considered as the essential healthy pharmacy products for baby by an amount of loyal customers. All in all, the bargaining power of customers should be low-to-middle as its healthy baby brand image formed in customers mind around the world, even the adult females prefer to but baby products to care their skins. Power of Suppliers There are thousands of suppliers to provide the materials, goods and services that allow JJ Family of Companies to manufacture products, supply offices and other facilities to service customers around the world. JJ committed to working with small and diverse suppliers in terms of their abilities to support its long-run growth objectives and add value to its business through providing the innovative solutions to their marketing, manufacturing and RD efforts. Even though the various inputs from the suppliers, the competitive situations also exist among suppliers and large amount of substitute inputs contribute to the low power of suppliers. Financial environment Analysis on JJs operation results is essential for it allows its stakeholders to gain an insight on how JJ is performing on the global platform and whether the management strategy employed needs to be consistent or changed according to future market projections. Looking at JJs net sales figures in the last 5 years (Appendix 1), gathered from JJs 2009 annual report, we see a generally consistent growth in its net sales. Though there is a dip in worldwide sales figure of 2.9% ($61.9 billion) from 2008, this can be accounted with JJs spending on research and development ($7 billion) as well as acquisitions and collaborations. Although this will cause a reduction in JJs sales margin, it will benefit the organization in the long-run whereby profits will be reaped upon returns on investment. Currently, JJ is expanding its operations in the BRIC countries (i.e. Brazil, Russia, India, and China) as well as other fast-developing markets. This should be a continued project of JJ for at least the next 3 years to maximize its profits and increase its global market share. This is inline with JJs organizational vision drive superior business results and sustainable competitive advantage. Internal Environment Value Chain JJs corporate vision, to maximise the global power of diversity and inclusion to drive superior business results and sustainable competitive advantage is in line with its corporate objective of profit and growth. Both JJs vision and focus has direct implication on its corporate structure. This is reflected upon the process within JJs value-chain. In terms of JJs organizational structure, Human resource management (HRM) plays a vital role in the direct success of JJ as an organization for it is the people, most valued asset, that contribute to achieving the goals and objectives of JJ. At present, JJ hires experienced and capable leaders to bring the organization to greater heights and JJ does not stop there. JJ provides all top executives in training which include leadership development and management education in fields like finance and marketing. JJ prioritizes on the professional development of every employee for JJ believe that they are capable in developing leaders within the organization by exposing them to diverse fields and giving employees heavier responsibilities to assess their ability. As mentioned above where staff motivation is important, we as consultants believe that JJ should continue to train their employees and appraise the performance of employees in the next three years. This is so that JJ would be able to make better use of their employees capabilities and talents and this will benefit the organization in the long-run when employees are loyal to JJ. Focusing on JJs consumer goods of baby products, the in-bound logistics ties in with operations before linking with outbound logistics, sales marketing and finally, providing businesses and consumers with service. JJs in-bound logistics would include the purchasing of raw materials needed for the manufacturing of baby products and storing the raw materials in various designated warehouses. Operations will then occur whereby factory employees would have to work along a production belt with the help of machines and maintain quality checks as well as bottling of baby products. JJ would then distribute the ready products into containers for shipment, in allocated warehouses or directly to retailers and distributors. To aid JJs employees in convenient dispersal of information to sales staff, they have made use of MultiAid to resolve all marketing resource management needs. This increases JJs operational efficiency and gives the organization a head start on asset management for product ima ge, captured data and distribution to retail trade communities is readily accessible to employees with one click on the computer system. With regards to sales and marketing, JJ advertises by relating consumers with real-life scenario whereby a mother bathes her baby with JJs baby products and having the statement of products for the ones you love. There are two types of service provided by JJ business to business (B2B) and business to consumer (B2C). JJ provides its business partners and suppliers with business opportunities. This means that the degree of success experienced by JJ has direct impact and will benefit companies that do business with JJ. Consumers of JJ are exposed to gathering useful and relevant information when having purchased JJ baby products for JJ has formed a website (i.e.BabyCentre.com) and a online Baby Care Library to increase the closeness in customer interaction. SWOT Analysis Strengths (Internal) Weaknesses (Internal) Abundant financial resources Strong brand name Proprietary technology Respected brand image Wide product lines Economies of scale Committed employees Superior product quality Better marketing skills Good distribution skills Low customization Lack of flexibility Opportunities (External) Threats (External) Opening of foreign markets Rapid market growth Brand switching Demographic shifts Low barriers to entry Economic downturn Introduction of new substitutes products Rival firms adopting new strategies Strengths Johnson Johnson is a well-known healthcare brand which ranks No. 1 within the industry under one decade of its historical development with a wide variety of skincare products and superior product quality. Abundant financial resources are exploited by the RD department to employ the committed staff for creating and even innovating the hygiene products through proprietary technology and build up the respected brand image. Besides, it focus on product leadership excel at product development and professional skills so that it can offer customers the best products in the industry. As the facts show that, JJ expanded internationally around the world, like Asia (Singapore, China) that triggered by the better marketing skills. Additionally, the good world-wide distribution skills due to its global standardization strategy that allow JJ to generate great market shares by cost reduction that come from economies of scale and fast product development what based on stable relationship with local distribution agents and its respected brand image as well as superior product like baby care mainly. Weaknesses Global standardization is the main international business strategy to control cost but this also is its drawback that results in the low customization. In addition to the world-wide product structure, the managers lack of flexibility to face the challenge of changes in local markets. Opportunities In order to bring along the development of local economy, most of countries welcomes the international companies introduce their products to diversify the local economy. The increasing attentions of baby nurturance and its brand image prompt customers to purchase its products and grow rapidly in the global new markets. There is an opportunity to generate more market shares and enhance its brand image in the long-term in the lights of the rise in global demographic population reach to 7 billion that data collected from statistics of 2011, China and India act as the representatives; moreover, the superior product quality of JJ is the critical to attract customers switching from other brands. Threats JJ faces the threats of the low barriers to entry due to the low cost of set-up, and the proprietary product differences will be difficult to protect when the barriers are reduced so that the customers would switch to other brands more possibly. Another threat reflected by the economic downturn, JJ is difficult to manage the exchange rate risk under the global standardization strategy. Most important, JJ would be forced to stay at the passive threat that the customers would be attracted by its competitors and sales would be declined if rivalries adopting the new strategies. Outcome of SWOT Matrix Generally, Johnson Johnson holds strong competitive advantages after compare its pros and cons despite of few disadvantages of global standardization strategy. In another angle, JJ is able to switch the threats to opportunities in the lights of its calculus-based capability and resources. Growth Strategies adopted by Johnson Johnson There are both internal and external environments to be carefully evaluated when planning for a three years growth strategy plan for Johnson Johnson as what happen externally and internally will affect the company. These diagnoses are in reference to the SWOT analysis based on the company resources assets, intellectual property, and people. With careful consideration and by selecting market penetration growth strategy for a three year period, it will help them to gain more market shares through promotion and advertising from their strong marketing teams. Before planned the growth strategies, the firm should generate a lot of information about if the company is selling new, existing or emerging products in a new or existing market. From the diagnosis of the Porter`s model, understanding that the threats of new entrants are low and also credited to the high brand equity of Johnson Johnson, market penetration growth strategy defined by Ansoff is selected in the lights of situation that involves neither new markets nor new products, are forced to grow through this growth strategy. It is a strategy that is designed to give the business a greater percentage of market shares. Market penetration occurs when a company enters/penetrates a market with current products. This type of strategy usually seeks to gain a competitive edge through competitive pricing strategies, advertising, sales promotion, marketing or other strategic initia

The Vinland Map: 15th Century Artifact or 20th Century Forgery? Essay e

The Vinland Map: 15th Century Artifact or 20th Century Forgery? Throughout history, the discovery of an ancient artifact has always brought with it much excitement. The idea that we are able to look at something that existed so long ago intrigues us. However, along with the excitement of new discoveries, there is often much controversy. One such discovery, the Vinland Map, has been the cause of much debate since 1957. The Vinland Map, first presented to the public in 1965 in a book written by Skelton, was discovered in 1957 (Skelton 1965, p.3). In the 1960’s the map was bought and donated to Yale University where it remains today. The Vinland Map was originally thought to be a 15 th century depiction of medieval Africa, Asia, and Europe. What is most striking about the map is that it depicts Iceland, Greenland, and a part of North America known as Vinland that was thought to have been unknown before Columbus’ journey to America (Skelton 1965, p. & Brown, Clark 2002, p. 3658). In the 1950’s the idea that people had traveled to the New World before Christopher Columbus was a new concept. However since then we have found evidence that the Vikings did travel to North America before Columbus. If the Vinland Map is a true 15 th century artifact, it represents the oldest known depiction of the New World to date. There were some aspects of the map that caused confusion. For instance t he map has no history of origin (Skelton 1965, p.228). No one knows who the author might have been and there is also no date written on the map. With such a lack of historical information on the map, it is no surprise that a controversy has ensued over the authenticity of the map. Because of this controversy, many experiments have been performed att... ...raphy 1. Skelton, R.A., Marston, T.E., Painter, G.D. The Vinland Map and the Tartar Relation. Yale University Press: New Haven and London, 1965. 2. McCrone, W.C. â€Å"Analysis of Medieval Document: Tested by Small Particle Analysis†. Analytical Chemistry. 48 (1976): 677A-679A. 3. Donahue, D.J., and J. Olin, and G. Harbottle. â€Å"Determination of the Radiocarbon Age of Parchment of the Vinland Map†. Radiocarbon. 44 (2002): 45-52. 4. Higham, Thomas. â€Å"The Method†. Radiocarbon Web-info. . 5. Brown, K.L., and R. Clark. â€Å"Analysis of Pigmentary Materials on the Vinland Map and Tartar Relation by Raman Spectroscopy†. Analytical Chemistry. 74 (2002): 3658-3661. 6. Hassel, B. â€Å"The Vinland Map shows its true colors; scientists say it’s a confirmed forgery.† American Chemical Society. 29 July 2002 .

Happiest Moment

Everyday I wake up feeling grumpy . It ‘s a brand new day , but I know nothing new will happen . It ‘s the same old school-house routine and I ‘ve grown tired of it . School can be really boring sometimes . Or maybe most of the time . One day , in one of our group works in school , an outreach program actually , we were asked to visit a home for street children . The group ‘s task was to conduct some sort of a peer tutorial session with the street children in subjects like math and science.We were to teach them just the basics — addition , subtraction , the human body . Stuff like that . In the process , we were also to observe their behavior and how they respond to us . I thought to myself , great . So I ‘ll spend my whole morning with a bunch of street kids . From what I know , street kids are mostly ill-mannered . What a waste of time , I know I won ‘t get anything from it anyway . I might even get into a fight with those kids . But still I went to the home just to comply with the school requirement . I almost dragged my feet when we entered the home.The home supervisor met us at the entrance and led us to a room which she called their play area . When we opened the door , about 20 kids gleefully greeted us , â€Å"Good morning , visitors ‘ I was surprised , and so were my group mates . I saw and felt the excitement of the children knowing that visitors were arriving in their home . Then they all sat down quietly , eager to listen to whatever we will be teaching them that day . My group mates and I introduced ourselves to the children and we started with the lessons right away.Good thing my group mates prepared some games that were related to the s we taught to the kids . I had so much fun , I even found myself cheering on the kids during the relay games . Time passed quickly that morning . Before we knew it , it was already time to go . As we were packing up our things , a kid approached me and said ,  "Thank you ‘ and hugged me tightly . She smiled to me then left to join the other kids who were already in the dining area having their lunch . It was my happiest moment.I ‘ve never appreciated school activities like that before , and I ‘ve never felt appreciated like that before either . Perhaps my grumpiness has always engulfed me . Since that day at the home , I started to notice things that I never minded noticing before . I observed that my mom always smiled at me while she ‘s preparing my breakfast , and that my classmates always greeted me whenever I see them . My teachers praise me when I get A ‘s in my tests . I realized there are so many beautiful things happening around me and I am surrounded with wonderful people . There are a lot†¦

Camar case essays

Camar case essays Camar Automotive Hoist (CAH) is located in Lachine, Quebec in Canada. The company manufactures the Camar Lift, a surface scissor lift, which is known throughout the industry as the Cadillac of hoists. ... The following analysis of Camar Automotive Hoist will identify the companys problem, analyze the current situation, present expansion alternative recommendations and discuss implementation actions. The management of Camar Automotive Hoist must develop a strategic expansion plan in order to effectively meet the needs of the companys current and potential customers. ... These opportunities include the possibility of direct investment in Europe by building a plant to manufacture the Camar Lift, a joint venture with an established company in France, or licensing with the sane company to produce the lift. ... The market in Europe has been determined to be substantial, and management feels that there are distinct revenue possibilities in Germany, France, Italy and the United Kingdom for automotive lifts considering population and vehicle data. ... Camar Automotive Hoist (CAH) is located in Canada in Lachine, Quebec where the company manufactures and markets its surface automotive hoist, the Camar Lift. Automotive hoists are used by car service outlets to lift automobiles up in order to service them from underneath. The company distributes the Camar Lift in both Canada and the United States, and uses a sales force, a distributor in Canada, and a wholesaler in the United States to distribute the hoist in the automotive aftermarket industry. ... Automotive hoists are purchased by the various automotive outlets that repair and service cars including new-car dealers, used-car dealers, independent garages, and large chains such as Goodyear, Firestone and Canadian Tire. The hoist is used by mechanics and service engineers to perform repairs a ...