The Origin Of The Beverage Industry - 1715 Words

The beverage industry has its origins in the antique civilization. The beverage industry includes tea brewers, wine growers and home industries producing additional beverage for selling them. Over the years, the process of producing drinks became simplified and performed on a much larger scale. â€Å"The term soft drink is a combination of the words â€Å"soda water,† dating back to 1798. At that time, soft beverage creation and soda fountain manufacturing were handled by local pharmacists using their experience with chemistry and medicine. In 1835, the first bottled soda water was produced in the United States. This marked the start of carbonated soft drink manufacturing.† Martin, J. (2001). The soda fountain was rising in popularity as a social gathering spot. Temperance was keeping patrons out of bars, so making a soda-fountain drink just made sense. According to Pendergrast (1993), by the time of 1886, Coca-Cola was invented by a pharmacist named John Pemberton, everything he made failed in pharmacies. He invented many drugs, but none of them made any money. After he moved to Atlanta, decided to try his invention in the beverage market. Pemberton associated with Frank Robinson, a marketing business man, who register the patent, design the logo and slogan â€Å"The pauses that refreshed†. During the lapse of its first year, Coke was a disastrous business and his inventor died in August of 1888 without know what will happen with his creation. During this period, CalebShow MoreRelatedBusiness Concept : Naturalnfreshbev Llc1659 Words   |  7 PagesBusiness Concept: NaturalnFreshBev LLC is a Sacramento, California based non-alcoholic beverage startup, founded by Rajib Datta along with Melinda Cates in 2016 with a business opportunity to serve high quality and healthy non-alcoholic beverages with local origin to the consumer as well as engage the brand with the customers of new generation by providing health conscious choices. The growi ng heath and obesity concern with high sugar contained carbonated soda drinks, the shift in generation cycleRead MoreChocolates El Ray1742 Words   |  7 Pagesabout his chocolates in order to build brand awareness and gain new customers. The chocolate industry is a huge industry which entails a large market to which Venezuela could penetrate. Venezuela has some of the best cocoa in the world, and this is exactly what consumers’ need think of when they hear the name â€Å"Chocolates El Rey†. Ultimately Jorge needs to market not just the chocolate and cocoa, but the origin in which it came from and in this case Venezuela. When people think of chocolate the firstRead MoreValue Alignment for Coca-Cola Bus/4751060 Words   |  5 PagesValue Alignment for Coca-Cola BUS/475 Value Alignment for Coca-Cola The Origin and Evolution of Coca-Cola’s Workplace Values In May 1886 as a one man business in Atlanta, GA, Dr. John Pemberton, a Pharmacist who created the noncarbonated drink as medicine used as a medical elixir, nerve, and brain tonic during the origin(s) and subsequent evolution of Coca-cola started. Later carbonated dihydrogen monoxide was integrated into the drink presently known as Coca-Cola. Robert Goizueta is the currentRead MoreCoca Cola And The Market Strategy Essay1178 Words   |  5 Pagesand Coke Whiskey. Target market would be males and females of legal drinking age. Coca-Cola operates in a mature industry and business is in existence for more than 100 years. 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Size in sales: In 2001, bottled water was among the world’s most attractive beverage categories, with global sales exceeding 32 billion gallons and annual growth averaging nearly 9 percent between 1996 and 2001. b. Projected growth: U.S. per capita consumption had grown to nearly 20 gallons a year by 2001 and was expected to grow to 26 gallons a year by 2005 c. Number of Competitors:Read MoreLabelling, Packaging And Country Of Origin1402 Words   |  6 Pages1) Introduction to Marketing This report highlights on latest issues related to Labelling, packaging Country of Origin in Australia. We discuss few major issues related to labelling and packaging, and its bad effect on health and environment pollution. We also discuss recently introduced new rules which were implemented for better health and safety reasons. â€Å"Marketing management is defined as the process of overseeing and planning new product development, advertising, promotions and sales† (AnonRead MoreCrafting Winning Strategies in the Wine Industry791 Words   |  4 PagesCRAFTING WINING STRATEGIES IN A MATURE MARKET The Wine Industry in U.S has shown that although they are the fourth largest producer of wine, they still in the 34th place in world wine consumption according to statistics in 2001. The industry competion is matter that involves understanding the industry structure and  ¿ how the fives forces affect the competition, consumption and the structure in the industry in U.S? Furthermore of this analysis, the fives forces approach is necessary to understandRead MoreCadbury Beverages Case1524 Words   |  7 PagesCompany Description Cadbury Beverages, Inc. is the beverage division of Cadbury Schweppes PLC, a major global soft drink and confectionery marketer. In 1989, Cadbury Schweppes PLC had worldwide sales of $4.6 billion, which were produced by product sales in more than 110 countries. Cadbury Schweppes PLC headquarters are located in London, England; Cadbury Beverages, Inc. worldwide headquarters are in Stamford, Connecticut. Cadbury Schweppes PLC has the distinction of being the world’s